What I talk about
Partner programs built on no budget, tech partnerships that survive legal and product, and what AI changes for partner teams. Practical, story-first, and with real numbers where I can share them.
Talks
Channel · AffiliatesThe partner program that ran on a spreadsheetHow I restarted Jotform’s stalled affiliate program with no tool budget, one partner at a time, and grew it to 6,400+ affiliates. What to do manually first, and when to stop.
Channel · Resellers & agenciesStop recruiting partners. Start choosing them.We onboarded every reseller and agency we could. Most never sold. The data told us exactly who to go after next, and what they needed to land a first deal.
Tech partnershipsIntegrations are built by two partner managersExecutives, legal and product will all reshape the plan. How two partner managers keep a partnership alive anyway, from first call to co-marketing launch.
AI · Partner opsRunning 50+ partnerships with AI in the loopHow I use AI to prototype co-marketing ideas, prep partner calls and ship things that used to take weeks or a whole team.
Formats
- Keynote or breakout, 20 to 40 minutes
- Panels and fireside chats on channel, alliances and partner marketing
- Podcasts and webinars, including joint partner webinars
- Workshops for teams starting or fixing a partner program
Where I’ve been
- On stage at the Tech Stack Showcase, INBOUND
- Dreamforce, Catalyst by Partnership Leaders, Channel Partners Conference & Expo
- Podcasts: HighLevel Spotlight, Momentum by Jotform, Evolve Pipedrive
- Host of Good Neighbors, Jotform’s partner podcast (OpenAI, Mollie)
- Joint webinars with Intuit Mailchimp
Planning an event or a podcast? Tell me the audience and the date, and I’ll suggest the talk that fits.